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Accueil Glossaire Avis et évaluations locaux

Définition
Avis et évaluations locaux

Commentaires et notes laissés par les clients sur des plateformes telles que Google My Business, Yelp, et TripAdvisor. Ces avis influencent non seulement la décision d’achat des consommateurs, mais jouent également un rôle dans le classement des entreprises dans les résultats de recherche locaux. Une gestion proactive des avis, y compris répondre aux commentaires négatifs de manière constructive, est essentielle pour une stratégie de SEO local efficace.

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