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Accueil Glossaire Quality Score (Score de qualité)

Définition
Quality Score (Score de qualité)

Le Quality Score est une métrique utilisée par Google Ads pour déterminer la pertinence et la qualité des publicités et des mots-clés utilisés dans une campagne de publicité. Ce score, qui varie de 1 à 10, est basé sur le taux de clics attendu (CTR), la pertinence de l’annonce et la qualité de la page de destination. Il influe sur le coût par clic (CPC) et la position de l’annonce. Un Quality Score élevé peut conduire à des positions d’annonces plus élevées et à des coûts plus faibles, rendant vos campagnes SEA plus rentables.

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DéfinitionQuality Score (Score de qualité)

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Définition
Quality Score (Score de qualité)

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